NZOA commissioned a Colmar Brunton survey of 700 children to assess media use by children. It said that survey found 66 percent of children used the internet daily, and 72 percent had access to a tablet or mobile phone. YouTube also now rivalled TV2 as the main source of entertainment for children.
The survey found nine out of ten children watch TV every day, but a TV channel for children doesn't feature as an option in the discussion paper NZOA put out last year.
"TV is still the dominant screen in New Zealand children's lives, said Colmar Brunton's report, while "on-demand sites are rarely used by 6-14 year-olds on a daily basis". NZOA's review noted that money was spent on an iPad app for kids' science show Let's Get Inventin', but it was downloaded less than 1800 times before the show was scrapped by TVNZ.
But NZ On Air sought expressions of interest for an online platform to host content for kids and is expected to announce a plan and funding for one next month.
Janette Howe is the chair of the New Zealand Children's Screen Trust, a group formed to press for a home for good children’s television when TVNZ’s last non-commercial channel closed in 2012.
http://www.nzonair.govt.nz/news/articles/a-new-approach-to-funding-childrens-content/
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