https://www.psynema.com/self-producing-an-animated-web-series/
TVNZ New Blood Web Series Competition Proposal
“Girl and the Imagination Warehouse”
Created by Traci Meek
Logline: Too old to be a child and too young to be an adult, Girl and
her imaginary friends find quirky and inventive ways to navigate a world full
of change and emotion.
Web series synopsis: 6 x 3-4
minute mix of live-action and animated episodes. Each episode will follow Girl as she mentally
retreats from an upsetting incident into the safe space of her “Imagination
Warehouse” to work out the right, fair, and workable solution to her problem with
the help of her imaginary friends. Each
friend takes the form of an animal made from junk that uses the
offensive/defensive mechanisms of its species that relates to observable human emotional/stress
responses. A tuatara made from discarded
silverware aggressively snaps and smiles in equal measure, an armadillo made
from a furry beanbag rolls up into a ball, a possum attempts to binge-eat her
feelings away, and a rabbit made from computer detritus retreats to the
internet whenever things don’t go his way.
Each episode will focus on a dilemma of the day that is relevant to kids
and how to solve them without resorting to violence: sharing, accidentally saying
the wrong thing, bullying, making and losing friends.
Why will people want to
watch this show? There is a strong need
in New Zealand for emotional intelligence education starting with school-age
children. According to the Campaign for
Action on Family Violence, from 2009 to 2012 an average of 32 men, women, and
children were killed each year in NZ as a result of family violence; about half
of homicides in NZ are committed by an offender who is identified as
family. The "It's Not OK" campaign successfully brought these
issues to light by using Kiwi vernacular and emphasizing "unacceptable
behavior" instead of "unacceptable people". Follow up
evaluations of the Campaign found that an opportunity to address kids
had been missed. Through short, fun, and
thoughtful episodes that treat children’s concerns respectfully, we hope to
produce a New Zealand-born program that will fill a niche in how we as a
country think about emotions, react to stress, and problem solve.
“Girl and the Imagination Warehouse” is aimed at the “tween”
demographic (8-12 year olds). Children
in this age group are interested and apprehensive in equal measure about
growing up and this series focuses on their maturing emotions and interactions
with the wider world. The Colmar Brunton
survey commissioned by NZ On Air found that 66% of children used the internet
daily and 72% had access to a tablet or mobile phone. A web series would be the perfect vehicle to
reach this group of kids. It is further
hoped that the adults in their lives will also enjoy the show and will watch
and talk about it with their kids.
Because a wider family group is expected as viewers, the mix of
live-action and animation will bridge the tastes of those groups. While our intention is to make a difference
in the lives of New Zealanders, we want a make a show that touches hearts,
moves ideas, and inspires laughs.
Each episode has two separate emotions combined into
one as the element of the episode.
Flustrated (Flustered + frustrated)
Upsyzed (upset + paralyzed)
Madlite (Mad + polite)
Send to rachel.fawcett@tvnz.co.nz
and newblood@tvnz.co.nz
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