Wednesday, April 22, 2015

BMA142 Digital Media: series of posters, research 1, 22 April

http://cargocollective.com/stevenstecklerjr/Smithsonian-Poster-Series
http://www.option-g.com/art_prints/veggieseries.php



http://collider.com/mondo-star-wars-posters-olly-moss/

"PLANT! GROW! EAT!"  The image of a hand clenching an object is simple, the word powerful.  The combination of the two makes the series more than the sum of it's parts and more powerful when seen as a group.  

"American Folk Art for the Nation"  A single figure standing supported by a warm white.  An object that would normally be one of dozens on display is put on display.  Even grouped as  a trio of posters, each figure still holds center stage and attention.  

"Star Wars, The Empire Strikes Back, and Return of the Jedi"  In contemporary "vintage" posters, this series of films is represented by it's mechanical or enhanced characters more often than it's human cast.  The mechanical figures never age, their silhouettes are instantly recognizable, and they are unique to this fictional universe.  This series utilizes that instant brand recognition and cleverly adds scenery from each film to fill in facial details:  C3PO's eyes are the twin suns of Tatooine.   These posters differ from traditional film posters because their intended audience is fans who are already familiar with the movie, not potential customers who need to be shown why they need to see it.  The fan experiences a frisson of nostalgic excitement when they put together the silhouette of  Boba Fett and the tiny Tie Fighter approaching Cloud City in the poster for "The Empire Strikes Back".  

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