https://www.good.is/articles/fake-viral-videos-news-youtube?utm_content=inf_10_81_2&utm_source=TSE&utm_medium=FB&utm_campaign=pd&tse_id=INF_bd9f92e04de511e6b971253a92fc6258
A production company produced a series of fake videos that went viral. They're really well made and look like they could be real. Snowboard being chased by bear is especially effective because the bear disappears and reappears as she slaloms her way down the mountain.
"So what’s the key to turning clickbait into viral content in an overcrowded digital media scape? In addition to attracting the reader with a sellable headline and feature image, Christison believes viral videos should be treated as entertainment that sparks conversation. He said, “You [also] must create an element of doubt but present it as real, so an argument and debate is created over the authenticity. That was key to our success.” In such, viral videos will always tell a story — even if it’s fake."
No comments:
Post a Comment