According to our research, we discovered that tweens (ages 8 – 12) love to spend time on their mobile phones texting their friends. The coolest music will always be on their playlist. They love clothing, shoes and accessories. They like video games, movies, dolls, collectibles and books. Today’s top websites for Tweens include: Disney.com, Nick.com, Webkinz.com, YouTube.com and Facebook – just to name a few, according to Marketing Sherpa.
The Precarious Balance of Being a Tween. 6 October, 2016 blogpost by Picklebum
Tweens still need time to play and imagine and create, but their play might be a little different now.
They still love to pretend and they still need lots of opportunities to imagine and role play, but where once they were taking on the roles of Mum and Dad or Doctors and Fire Fighters now it is likely to be the characters of their favourite books or movies. Trying on difference roles and acting our various scenarios is still a great way for them to learn how the world works, so try not to interfere or embarrass them about this kind of play.
Lots of kids suddenly decide they are ‘not good at art’ at around this age. Keep them feeling confident by giving them lots opportunities to be creative and not just through art – try construction, music, design, computers or music. They may also find projects where they follow instructions to create a thing a good confidence boost and a way to learn new skills.
The toddler tantrums have passed, but there can still be meltdowns now and then.
Tweens are coping with a lot of physical, cognitive and emotional changes and it is really not an easy time for them. With growth spurts, hormones, and puberty their bodies may suddenly leap forward into adulthood when they are not quite ready for it. Be gentle, be discreet, talk about how to manage this stuff, and remember that behaviour is always communication – work out what it is trying to tell you and you’ll work out the best way to manage the outbursts.
You will see glimpses of a mature, responsible, independent child, but you’ll also see a lot of less mature, little kid, behaviour too.
The Precarious Balance of Being a Tween. 6 October, 2016 blogpost by Picklebum
Tweens still need time to play and imagine and create, but their play might be a little different now.
They still love to pretend and they still need lots of opportunities to imagine and role play, but where once they were taking on the roles of Mum and Dad or Doctors and Fire Fighters now it is likely to be the characters of their favourite books or movies. Trying on difference roles and acting our various scenarios is still a great way for them to learn how the world works, so try not to interfere or embarrass them about this kind of play.
Lots of kids suddenly decide they are ‘not good at art’ at around this age. Keep them feeling confident by giving them lots opportunities to be creative and not just through art – try construction, music, design, computers or music. They may also find projects where they follow instructions to create a thing a good confidence boost and a way to learn new skills.
The toddler tantrums have passed, but there can still be meltdowns now and then.
Tweens are coping with a lot of physical, cognitive and emotional changes and it is really not an easy time for them. With growth spurts, hormones, and puberty their bodies may suddenly leap forward into adulthood when they are not quite ready for it. Be gentle, be discreet, talk about how to manage this stuff, and remember that behaviour is always communication – work out what it is trying to tell you and you’ll work out the best way to manage the outbursts.
You will see glimpses of a mature, responsible, independent child, but you’ll also see a lot of less mature, little kid, behaviour too.
Marketing to Tweens: Data, Spending Habits + Dos & Don’ts to Reach This Fickle Age Group
Here’s what they spend the money on:
o 82% on video games, music, movies, books, videos/DVDs, virtual worlds, etc.
o 57% on food/beverages.
o 42% on toys (games/dolls/collectibles)
o 40% on clothing/shoes/accessories
o 82% on video games, music, movies, books, videos/DVDs, virtual worlds, etc.
o 57% on food/beverages.
o 42% on toys (games/dolls/collectibles)
o 40% on clothing/shoes/accessories
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