They've done it again! Harmon Brothers, the best thing to come out of Utah since sweet potato fries, have done a sequel to their infamous Squatty Potty unicorn ad.
 |
| original ad |
With even more animation! and an animatronic unicorn puppet!
BTS Squatty Potty
shows how they made the first ad. Can you believe that's a green screen behind the prince? I'm learning so much! Chris Hanson made the unicorn. They have radio controls hooked up to the eyes and "old school muppeteering" in the mouth. BTS unicorn They used After Effects to add colour to the ice cream when practical colourants wouldn't work. Anna K Findley did costumes.
Here are some important tips on how to sell unusual, nay, DIFFICULT products to the public:
http://www.utahbusiness.com/potty-talk-marketing-unconventional-product/
“You can create a video that lots of people watch, but you need to start conversations. The video was true to that. It’s not only entertainment; it educates—it’s edutainment. We talked about the problem and the solution. We needed people to buy, and they do.”
So what's gone from a video that my sister and I find totally hilarious to a learning moment regarding my children's TV show.
No comments:
Post a Comment