BSA306, toy marketing references, 1 April, 2017

The Transformers Franchise: Case study analysis

Takia Ksatryo & Stephanie Macnack

  As I was writing my proposal, I remembered that Transformers began life as a line of toys and THEN a cartoon in the 1980s, then a film franchise in the 2010s.  I found this case study and it's list of references.  I need to tie toy merchandising into 3D printing somehow...

References

Bainbridge, J. (2010). Fully articulated: The rise of the action figure and the changing face of ‘children’s’ entertainment. Journal of Media and Cultural Studies, 24(6), 829-842.    can't access

Bould, M. (2008). Transformers (review). Science Fiction Film and Television, 1(1), 163-167.

Brevet, B. (2007, June 22). Transformers’ Timeline: 1984 – Present. Retrieved from http://www.ropeofsilicon.com/transformers_timeline_1984_present/

Brown, N. (2013). “Family” Entertainment and Contemporary Hollywood Cinema. An Online Journal of Film and Television Studies, 25, 1-22.

Jenkins, H. (2006). Searching for the Origami Unicorn: The Matrix and transmedia  no

Storytelling. Convergence Culture: Where Old and New Media Collide. New York: New York University Press, 2006. 93-130.

Jenkins, H. (2007). Transmedia storytelling 101. Retrieved from http://henryjenkins.org/2007/03/transmedia_storytelling_101.html

Long, G (2000). Transmedia storytelling: Business, aesthetics and productions at the Jim Henson Company. (Master’s thesis). Retrieved from http://dspace.mit.edu/handle/1721.1/39152  No

Platforms for storytelling. (n.d.). Retrieved from http://convergenceishere.weebly.com/media-platforms.html

WatchMojo. (2009, June 17). Transformers: The Franchise [Video File]. Retrieved from http://www.youtube.com/watch?v=b8SjatE_qwk

The Program-LengthCommercial: A Study of the Effects of Television/Toy Tie-Ins on Imaginative Play            no

see reference list