Friday, April 28, 2017

BSA303, BSA324, research proposal, 17 April, 2017



Mad, Bad, and Dangerous to Know: An exploration of difficult topics through the lens of children’s television

Introduction
What is the most engaging way of communicating with children, and their parents, about difficult emotional topics?  The aim of this proposal is to outline how producers of children’s television do that and how their research and practices will impact the production of my third year animation project.  Over the course of the year, a short segment of an animated program that deals with anger management and conflict resolution will be produced.  The show follows a little girl as she explores her feelings; with the help of an armadillo and assorted other animals in her imagination, she considers the right, fair and workable solution to the dilemma of the day.  They hang out in a warehouse full of junk, a metaphor for a mind full of lots of ideas.  Each of the animal characters deals with emotions in a way that makes sense to their species and relates to how humans process stress.

There is a strong case in New Zealand for emotional intelligence education starting with school-age children.  According to the Campaign for Action on Family Violence, from 2009 to 2012 an average of 32 men, women, and children were killed each year as a result of family violence; about half of homicides in NZ are committed by an offender who is identified as family.  After analysing their “It’s Not OK campaign in 2014, they also observed that there was a gap in how children and non-English speaking minorities were being engaged.   This animated program seeks to address that gap in public engagement by creating a way of talking about emotions and human interactions during conflict in a fun and involving manner.  It is hoped that children who learn how to name and express their emotions in positive, non-violent ways will grow up to be adults who do the same. 

Literature and contextual situating
While segments of the public may see it as "juvenile fluff", many children's television producers think about their viewers needs as humans and seek to meet those needs in ways that keep them returning for more.  The American television program Sesame Street has had great success teaching reading, writing, and arithmetic and has expanded it’s mission by bringing character lessons to children.  They have created a series called Little Children, Big Challenges to address difficult topics in a family and age-appropriate way that parents and guardians can watch and discuss with their kids.  Topics such as divorce, incarceration, and resilience when being apart from a loved one (even just for the school day) are addressed during each episode. Their favourite muppet characters, Elmo and the fairy Abby Cadabby star in these videos and share how these topics affect their lives in an understandable way.  (Bennett, 2012)

Historically, children’s TV has considered difficult topics of national importance.  At the height of the Civil Rights movement in the USA in 1969, Fred Rogers used his show Mr. Roger's Neighborhood to directly address pre-school-age audiences about finding common ground with someone of a different race.  He and the African-American actor who played Officer Clemmons, the Neighborhood's policeman, soaked their feet in a cool pond together on a hot day.  At the end of the segment, Mr. Rogers dried Officer Clemmons feet with a towel; it was a gentle act of service in a time of social unrest and simply demonstrated care for another in a way child could understand.  Rogers explained the show’s mission thusly: "The show was a platform to give a voice to children: their hopes, fears, pain, joy.  Every question- big or small- was worthy of respect; every feeling- good or bad- was viewed without judgment."  (Bernstein, 2016)

            Creating television that treats it’s viewers feelings with respect is of concern in Europe as well as the States.  The International Central Institute for Youth and Educational Television- Germany produced a report for children’s TV producers on portraying feelings on screen.  They praised TV for its ability to help the viewer come to terms with their own emotional experiences and to promote self-healing.  The lack of anger, a normal everyday emotion, in programming was mentioned with regret as the report noted that dealing with that feeling openly and honestly could promote pro-social attitudes.  "There is a great responsibility for promoting emotional competence by telling stories that help children become aware of their and others' feelings."  (Gotz, 2014)

Closer to home, New Zealand children’s television producers use humour to make an engaging and educational product.  Simon McKinney, the voice of "Frank" the Fantail on New Zealand's The Moe Show said that they receive feedback from adults who watch with their children or on their own  and enjoy the humour.  We do "that Pixar thing ... we make the adults laugh too.  We know that if there are kids present, chances are the adults are there too. We might as well entertain them as well."    (Schulz, 2016)

Methodology
Engaging shows consist of interesting characters, good scripts and songs and thoughtful use of the 11-minute length of children’s television episodes to bring the message across to viewers.  My third year project contains characters that are formed from the junk in the Imagination Warehouse, the setting of each episode.  The possum is made from pasta and "eats" herself when she is upset and the beanbag armadillo rolls into a ball for protection. The puffer fish is made from yarn and knitting needles and is hard to get close to, the rabbit is made from computer cables and runs away and plugs into technology, and the tuatara, who snaps and charms to get her way, is armoured on the outside but soft inside.  As a student of animation and a professional puppet and mascot maker, my project will bring those disciplines together to bring this world to life.  These characters have unusual materials and silhouettes and will be developed and tested in 2D and 3D animation packages as well as a experimenting with a puppetry component to discover the most visually arresting look.  The characters have all gone from painted to collaged’ 2D versions and the armadillo has also been sculpted in Maya 3D and Zbrush software with the intention of realising it in foam and fur as a walk-around mascot. Test shots of puppeteers with stand-in puppets will be filmed with the mascot and combined with animated sets and characters in post-production.
          
A series of script drafts will be written and storyboarded before creating an animatic to experiment with putting these characters into action.  The episode will be produced for broadcasting on free-to-air television as well as streaming devices.   As popular as internet shows have become, in New Zealand there is still a demand for the networks to provide children’s programming.  Parents were recently disappointed by MediaWork's decision to replace it's kid friendly line-up on Four with US-produced adult reality TV shows.  Many parents pointed out that not everyone had the data available to them to stream kids' show or wanted to for the short amount of time their children might have to watch television before school.  (Ward, 2016)
  
  Show development- character and set design and construction, scripting and storyboarding, and mascot construction will take place in May, June, and July while animation and filming will be in August, September and October.  A blog, already in progress, will hold collected documentation and will be commented on and analysed for project strengths and weaknesses.       

Ethical and cultural considerations  
            A segment of the finished script involves interviewing school -ge children and filming their reactions to the character’s problem.  Getting children’s participation will require parental consent forms and a vetting of the script by educational professionals.  The intention of the filmed segment and a copy of the script will be made available to the parents of the children so they understand the context in which their children may appear.  However, it is by no means certain that this segment will be included in the half of the episode that will be produced for the third year project.  Should it be selected for inclusion, underage subjects will be treated and protected by SIT’s ethical guidelines. 

Conclusion
There is a struggle between parents, community, and the academic system put in place by the state as to who is responsible for teaching moral values.  Children’s programming can provide a valuable starting point for discussions between parent and child, child and child, and community and child.  The research that is undertaken in support of this project will support the development of a children’s TV show on anger management and conflict resolution that entertains and educates the youth of the nation.


References
Bennett, J. (2012, December 10). D is for Divorce: Sesame Street Tackles Another Touchy Topic. Time. Retrieved from http://healthland.time.com/2012/12/10/d-is-for-divorce-sesame-street-tackles-another-touchy-topic/
Bernstein, A. (2016, August 31). Where the Spirit of Mister Rogers Endures. The Atlantic. Retrieved from https://www.theatlantic.com/entertainment/archive/2016/08/the-spirit-of-mister-rogers-endures-in-the-modern-advice-column/497792/
Gotz, D. M. (2014). Emotions in Children's TV: A Few Reminder for Children's TV Producers on Feelings. Germany: International Central Institute for Youth and Educational Television, Germany. Retrieved from http://www.br-online.de/jugend/izi/english/publication/Reminder_Emotions_in_Childrens-s_TV.pdf
Schulz, C. (2016, December 20). The Moe Show: The Kiwi show for kids that adults are falling in love with. NZ Herald, p. 1. Retrieved from http://www.nzherald.co.nz/entertainment/news/article.cfm?c_id=1501119&objectid=11769554
Ward, R. (2016, July 5). Outrage as kids' shows vanish. NZ Herald, p. 1. Retrieved from http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11668634






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