Anger is a normal emotion – it affects everyone at times. Often anger covers up other emotions such as stress, embarrassment, fear, hurt or helplessness
Children are usually never angry about nothing, no matter how trivial or silly it may sound to parents. If you can take time to understand what is going on, you are well placed to help your child understand how to get what they need without hurting others, and how to express anger in ways that don’t cause others distress. They also need to understand that anger is normal, we all have it, but it’s how we show it that counts
With a child or teenager, anger is usually apparent and explosive. By adulthood, most of us have learnt to manage this.
If you have ever felt so furious you have not been able to control yourself, or if anyone has asked if you have an anger problem then you probably do.
Other signs of being affected by anger could be less obvious and include:
- always being irritable, little things make you angry and that is your main response to situations
- when you’re angry you’re aggressive or nasty
- you may feel depressed and avoid being around friends or family
- you may use drugs or alcohol to make you feel more relaxed or calm.
Are You OK research and evaluation sources
http://www.areyouok.org.nz/assets/Document-files/research/An-innovative-approach-to-changing-social-attitudes.pdf
An Innovative Approach to Changing Social Attitudes Around Family Violence in New Zealand: Key Ideas, Insights, and Lessons Learnt
The Campaign for Action on Family Violence
Prepared by Point Research Ltd.
Prepared for Centre for Social REsearch and Evaluation Te Pokapu Rangahau Arotake Hapori
March 2010
ISBN 978-0-478-32387-0 (Online)
Mass media Positive Approach The Campaign takes a positive approach by aiming to inspire change. The approach of the Campaign was a departure from many other New Zealand social marketing campaigns, in that it did not use ‘shock’ tactics to blame, shame and demonise people to deliver the message, but instead chose a gentler approach. The Campaign team believed that television advertisements depicting extreme family violence would allow people to distance themselves from the issue: “that’s about other people”. It was believed violent behaviour would be better addressed by exposing the personal and family costs, and the possibility and benefits of changing it (FCB & Senate RFP Response, 2007, unpublished). Some interviewees said at first they had difficulty accepting that such a ‘gentle’ approach could be used with an issue like family violence. They felt the Campaign would be ‘weak’ and that it wouldn’t change attitudes or behaviour. (When I first saw the Campaign) I thought “that is so not going to work”. But of course I didn’t have the heart to say anything ... But actually it just grew on people everywhere. It’s bloody clever. (Many Voices Representative) All who had expressed reticence about the value of the approach admitted that they were surprised at the impact of the Campaign in terms of reach and retention, changing attitudes and driving people to seek help from service providers. They felt that the Campaign approach had, in fact, been vindicated. (p20)
It is also noted that a critical distinction was made in the advertisements between stigmatising perpetrators, and stigmatising violent behaviour. This is consistent with the approach of not ‘demonising’ perpetrators of violence. The male perpetrators were characterised as men with unacceptable behaviour, rather than unacceptable men. (p23)
Many of those interviewed attributed the success of the tagline, “It’s not OK”, to the way it echoes the Kiwi vernacular. The message is used in everyday conversation and is reinforced by everyday situations. (p25)
More diverse Voices Some interviewees felt that they would like to see more diversity in the Campaign. It was felt that the women’s and children’s voices, in particular, needed to be made more visible in future iterations of the Campaign. I think I would make sure that women’s and kid’s stories were much more there. But when you look at the poster material and the ads you can’t see them. (National Partner Representative) One of the things that I think the Campaign has possibly missed – or I haven’t seen any evidence of it being focussed on – is the kids. And I think there are opportunities there around kids, to help children’s understanding of what’s acceptable and what’s not. What abuse looks like, and what the consequences of them being exposed to it may be. (National Partner Representative) Others felt that the Campaign needed to address family violence in migrant communities. Fenrich and Contesse (2009) noted that migrant women often come from cultures where there is no reporting and no law on domestic violence, where violence is “part of life for the woman”.17 They continued that “Generally, migrant women tend to report domestic violence less than Maori and Pakeha women”. As a consequence, they felt that the “Government’s notable public Campaign efforts should be especially sensitive to migrant women”. Lack of multi-lingual information is a problem ... I think some of these ads, if they were spoken in Korean and Hindi – imagine someone sitting there and hearing their own language on television saying “it’s not OK to make your wife feel useless.” It would make such an impact because you don’t often hear that. So there’s room possibly to better communicate with those ethnic communities. It’s hard to address, I know, and expensive. But necessary. (Many Voices Representative) (p30)
References
Clark, H. (2003). Theory of Change Background Basics. Retrieved September 26, 2009, from Theory of Change by Actknowledge: http://www.theoryofchange.org/index.html
Giles, J. (2005). ‘Woman Bites Dog’ – Making Sense of Media and Research Reports that Claim Women and Men are Equally Violent. Retrieved September 1, 2009, from The New Zealand Medical Journal, 118(1215): http://www.nzma.org.nz/journal/abstract.php?id=1731.
Gracia, E. (2004). Unreported Cases of Domestic Violence Against Women: Towards an Epidemiology of Social Silence, Tolerance, and Inhibition. Journal of Epidemiology and Community Health, 58, 536–537
Highsmith, J. (2009). Agile Project Management: Creating Innovative Products. Boston: AddisonWesley Professional
Phillips, H. (2008, August 4). Like Some Reality with Your TV? Retrieved September 15, 2009, from National Business Review: http://www.nbr.co.nz/comment/hazel-phillips/like-some-reality-with-your-tv
Snively, S. (1995). The New Zealand Economic Cost of Family Violence, Department of Social Welfare, New Zealand.
Taylor, M., Wilson, M., Purdue, D., & Wilde, P. (2005). Lending a Hand: The Value of ‘Light Touch’ Support in Empowering Communities. Retrieved September 1, 2009, from Joseph Rowntree Foundation: http://www.jrf.org.uk/publications/lending-hand-value-light-touch-supportempowering-communities
http://www.areyouok.org.nz/assets/Document-files/research/Healthy-Family-Relationships.pdf
http://www.areyouok.org.nz/assets/Document-files/research/Maltreatment-Prevention-Report.pdf
http://www.areyouok.org.nz/assets/Document-files/research/Effective-Social-Marketing.pdf
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